Who we are
Let us introduce you to some members of the club!
We are a team of three women who came to a point in our lives when we felt the need to unite our profession and our values to fulfill a greater purpose: to foster change in an industry that is currently the third most polluting on the planet.
Using education as an accelerator of change, we seek to foster the creation of a great awakening to the sustainability of new generations, based on our extensive professional experience. We want to work with children so that they become future conscious consumers who encourage the fashion industry to be more sustainable.
Fiorella Biancardi
CO-FOUNDER AND CREATIVE
I was born in Colombia and have lived outside the country since I was 20 years old. I have learned to see the world as a single fabric where we are all part of it.
I studied textile design with an emphasis on industry and fashion, worked for more than 15 years for global clothing brands and saw my designs in the stores and on the streets… but also in the outlets, which made me realize that there was an excess of unsustainable production.
After working with suppliers in different countries and seeing the reality behind the beauty of fashion, I felt that the industry had to change and so did the habits of buyers.
I am a mother, and I want my children to learn the real value of fashion, but not through emotional impacts but through activities that motivate them to question themselves. That’s why I decided to bring together my work experience, my desire as a mother and my personal values and found The Positive Fashion Club to encourage new habits in the upcoming consumer generation.
Sonja Raaste
COFUNDADOR Y CREATIVO
I am a Finnish fashion designer living in Barcelona for more than 25 years. I knew I wanted to be a designer from a very young age, and since then I have stayed on this path and dedicated my life to it.
I started with easy designs, customizing T-shirts into “jackets” (one cut, and voila! I was 5 years old…), then with more elaborate Barbie costumes, with my own clothes, in custom orders…
After many years working as a designer and later as a team manager in a multinational company, traveling the world and seeing the reality of the industry… there came a point where I could not continue. The need to change the fashion world overcame me!
I am passionate about fashion and I want to use my experience to improve the knowledge and awareness of people, especially children! I believe that positive education is the way forward, and together we can achieve great changes.
Catalina Holguín
BUSINESS MANAGER
I come from a large and strong family, a great matriarchy, which chose education as part of its mission and commitment to society and its country. I grew up with aunts, uncles and cousins who were passionate about forging new generations of curious, thinking, critical, analytical, upright and optimistic young people.
Even without following the profession of the magistrate, throughout my law studies, and then during my postgraduate studies, I was always accompanied by this deep fascination for the importance of education and the unparalleled role it has in shaping a more just and equitable future for all.
Already in my professional life, I have remained close to the world of education, to the world of youth and children. Thus, for more than 15 years I worked in the formulation and implementation of educational projects and programs that strengthened the sense of agency, autonomy and leadership of hundreds of children and youth in Latin America.
I feel fortunate to come to the Positive Fashion Club at a personal time of change, of reunion, of reconnection. I am excited to be part of an initiative with magic, potential, strong values and innovative ideas aimed at contributing to the solution of what I consider the greatest challenges of our generation: the sustainability of the planet and the empowerment of the next generation to achieve it.
With your purchase, you support our mission and help us continue to create resources and promote more sustainable fashion through education. THANK YOU!
Are you interested in our activities?
Our activities are designed for elementary and high school students We also offer lectures for adults.
If you're interested in any of our activities, feel free to get in touch with us. We'll prepare a fully customized quote for you!